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A Whole New Mind – Why Right Brainers Will Rule the Future

By Daniel H. Pink

Daniel H. Pink is an American author who has written numerous New York Times bestsellers including:  Drive: The Surprising Truth About What Motivates Us; The Power of Regret: How Looking Back Moves Us Forward; When: The Scientific Secrets of Perfect Timing and his latest bestseller, A Whole New Mind – Why Right Brainers Will Rule The World.  judy-croon-review-daniel-pink-a-whole-new-mind

In A Whole New Mind – Why Right Brainers Will Rule The World, Pink says that people and companies that want to succeed in the future have to ask three very important questions:



  1. Can someone overseas do my job cheaper?
  2. Can a computer do my job faster?
  3. Is what I’m offering in demand in an age of abundance, where people are looking to satisfy their aesthetic, emotional, and spiritual demands?

Pink stresses that as artificial intelligence potentially threatens many jobs around the world, artistic and creative skills are becoming even more essential.

Pink suggests that this is the perfect time to lean into the right, bright creative side of the brain; a side that often gets overlooked by the left logical, analytical side.

In doing so, Pink highlights six areas where the right brain excels.

1.Design 

Making your home and office not only functional but aesthetically pleasing, as well.

If you don’t know where to start, Pink says it’s as easy as picking up an architecture or design magazine to get inspired.

2.Symphony

How do all the pieces fit together?  It’s not so much about taking something part, it’s about how all the pieces fit and work together.

3.Empathy / Storytelling

In the 21st century, emotional abilities like empathy are incredibly valuable.

Medical schools are encouraging potential doctors to take humanities courses to help them exercise their empathy. This involves listening to a patient’s symptoms and their stories.

Our brains don’t remember facts; our brains remember stories.

You can’t just present the facts. You have to know how to build the story around those facts.

Storytelling has become increasingly important in the business world.

Humans think of their individual lives in stories.

Customers relate to companies that let them share their stories.

It’s an easy way for a company to stand out in the market- by being empathetic.

Law is another profession where listening to a client’s story is incredibly important.

Sure, artificial intelligence can do the legal research but only a good lawyer can get to the bottom of a case by listening, understanding and empathizing with a client.

4.Emotion

Besides empathy, another big difference between artificial intelligence and humans is emotion. Computers cannot replicate emotion. Emotion also comes from our right brain.

Stanford Business School teaches interpersonal dynamic classes, and the FBI and CIA teach students how to zero in on subtle facial expressions. 

Whether you are a doctor, a lawyer, a special agent or a Wall Street trader, if you feel like you lack personal and/or emotional skills, it could be costing you clients, patients and money. Pink says to take a course! These basic emotional skills that allow you to connect to others can be learned.

5.Play

Having fun, sharing a joke, taking a course in comedy or pottery… these activities will help you to de-stress and to help to activate your right bright creative side.

Creativity activates our innovation.

It’s our innovation and hence new ideas that keep us ahead of the competition and the robots.

6.Meaning

What is your purpose? What is your meaning? How do you want to give back and be remembered? What legacy do you want to leave behind when you are gone?

Experts say to imagine what friends and relatives might say at your eulogy one day. Chances are that they will be talking more about who you were and how you made people feel around you as opposed to what you did for a living.

In conclusion, as we move from an information era to a conceptual area, it’s not so much about gathering and storing information, it’s what we do with that information.

It’s about critical thinking and maximizing both sides of our brain.

While the future speeds towards us armed with artificial intelligence, is this not the perfect time to activate the right bright creative side of our brain? 

As Pink points out, our right brain excels in six areas that artificial intelligence still has to catch up in; design, symphony, empathy/storytelling, emotion, play and meaning.  

Our right bright superhero creative brains are just waiting for their missions!

Whether it’s a human relations course or a stand-up comedy session, take something that inspires you creatively!  Your mental health and your job might just depend on it.

If you would like to catch up on any of my other Laugh Long and Prosper episodes, voted one of the best podcasts of 2021 in Canada by CTV, check me out.

Until next time folks, Laugh Long and Prosper!

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Laugh Long and Prosper podcast on Spotify or Soundcloud

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